Our Thinking
We welcome challenging briefs because we want to be at the sharp end of creating new ways of working. We don't just react to challenges, part of what we're about is trying to shape the future. Here are some examples of our contributions to the debate.
Insight ROI: Our paper at the MRS Conference - Research 2008. Inspired by the way brand models
expose the 'workings' of a brand, an insight framework pins down the building blocks of insight and helps us highlight the connections that we make between information and action.
This 'demystifies' the insight process and puts in place the science for calculating ROI.